LA MER
Digital Designer
New York, New York
April 2022 to the present
Led the design, development, and production of La Mer’s eCommerce digital experiences, Sephora and .DOM videos, 2024 Black Friday Cyber Monday campaign, monthly evergreen editorials, and global creator content. Oversaw the end-to-end process, including the creation and enhancement of .COM and in-store/online app experiences such as Moisturizer Finder and Skin Diagnostics tool. Managed both paid and organic social media content, as well as photo and video editing, while contributing to CRM programs and strategic digital initiatives.
Black Friday Cyber Monday Campaign
Created compelling Online and Social designs for the 2024 Single’s Day campaign where I worked with closely with the Art Director to tell the story, the CGI house to execute animation, retouchers for color for Black Friday Cyber Monday generating around 20% of yearly sales.
Skin Diagnostics Experience
Led the design in collaboration with global marketing to create the user experience of La Mer Skin Centering Analysis for in-store consultation and web version for the global markets launching 2025. I also redesigned the Ideal Skin’s center wheel in order to refresh the look and feel of the over arching concept.
Sneak peak of app here ——>
Moisturizer Finder
Link to site here ->
Designed an experience, used by 26 markets globally, to help guide our consumers to choosing the moisturizer that best suits them, their skin needs, and skin type to drive sale conversions on the ecommerce site.
P.com: How To Videos
Link to site here ->
Night Cream Editorial PLP
Link to site here ->
Paid Social Ads
Designed paid social advertisements for North America and Canada for monthly promos.
For Print
Created double sided cards to send out to customers after a consultation and treatment at in-store counter experiences.
